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NEW Glo-Bus - AC Camera and UAV Drone - Business Strategy - Understanding Products 03 - Your Company’s Operations

NEW Glo-Bus - AC Camera and UAV Drone - Business Strategy

New GLO-BUS — 2017 Edition

NEW Glo-Bus 2017 - AC Camera and UAV Drone - Business Strategy

Action-Capture Camera Design

UAV Drone Design - Your Company’s Operations

NEW Glo-Bus 2017 - AC Camera and UAV Drone - Business Strategy

Action-Capture Camera Design

UAV Drone Design

About the 2017 Edition of GLO-BUS

Your Company’s Operations

Your company began operations five years ago and maintains its headquarters in Taiwan. It assembles wearable or mountable video cameras smaller than a teacup and camera-equipped drones at recently-constructed facilities in Taiwan.

The company’s action-capture camera models deliver stunning video quality and have powerful photo capture capabilities. Once the cameras are assembled and tested, they are shipped directly to multi-store chains and online retailers that sell electronics products and to a wide variety of local retail shops selling cameras or sporting goods equipment or outdoor adventure trips in Europe-Africa, Asia-Pacific, Latin America, and North America. For example, shops selling or renting snow skis, snowboards, snowmobiles, all-terrain vehicles, go kart racers, water skis, surf boards, bicycles, hunting and fishing equipment, sky-diving gear, and scuba diving gear often sell or rent miniature, wearable action-capture cameras to customers wanting to video their experiences; likewise, the providers of white-water rafting trips, sky-diving and parasailing flights, deep sea fishing trips, helicopter rides, nature trips, and other outdoor action experiences frequently sell or rent action-capture cameras to their customers. 

The unmanned aerial view (UAV) drones assembled at the Taiwan plant are sold directly to buyers at the company’s website and to other online retailers of commercial drones. These drones are much more sophisticated and multi-featured than inexpensive toy drones sold for recreational use. Indeed, the company you will manage and the drone-makers you will be competing against produce copter drones as wide as four-feet that can be used for a variety of commercial and business purposes and retail in the $850 to $2,000+ range.

UAV drones are commonly used by professional photography enterprises movie studios and to capture often stunning shots (panoramic scenery, hovering over an open shark’s mouth, explosive action scenes) from heights and angles not feasible with handheld or tripod cameras.

Network and local TV stations use UAV drones to take videos of fires, storm damage, a live volcano, sporting events (golf and football), and other newsworthy events where film footage taken from particular angles or heights or distances is more revealing.

Insurance companies use UAV drones to document damage to homes and buildings inflicted by hurricanes, tornadoes, hail, and floods, thereby expediting the process of paying claims; drones are particularly useful in helping insurers inspect areas that are hard to access (such as roofs and condemned buildings).

Fire departments use camera drones to monitor fires in large buildings and direct where fire hoses and other firefighting efforts need to be aimed. Large commercial farms use camera drones to monitor crops and crop harvesting; ranchers use drones to track the location and well-being of farm animals.

Construction companies use daily drone flights to gather data and 3-D images showing progress at project sites and identify areas where the project might be falling behind schedule.

Companies use periodic drone flights to help protect against theft and vandalism at plant sites and remote facilities. Indeed, unmanned drones equipped with professional quality, action-capture cameras are being used by growing types of private and public enterprises for a growing variety of purposes, resulting in rapidly-growing market demand for UAV drones across the world. 

In upcoming years, the managers of all companies will undertake strategic actions to boost the performance of their respective companies—these actions will involve altering prices, product performance and quality, advertising, and other competitively-relevant factors that impact buyer choices of which company’s brand to purchase. The differing actions of competing companies will almost certainly result in substantially different cross-company unit sales volumes and market shares in all regions of the world because the actions of some companies will prove more effective in attracting buyers than the actions of other companies.

Companies that succeed in outcompeting rivals in the sales of either cameras or drones or both will gain sales and market share at the expense of rivals. Some companies will suffer losses of sales and market share in cameras and/or drones in one or more geographic regions—despite striving (or hoping) to do the opposite—because they are outcompeted by one or more rivals offering what buyers consider to be more attractive products.

Bigger sales and market shares, of course, do not necessarily equate to better profitability and overall performance than below-average sales volumes and market shares—firms that sell top-quality products at premium prices often have smaller unit sales volumes and smaller revenues, yet their profits and returns on investment may well be greater than those of firms selling less expensive, lower-performing products to the mass market.

Moreover, each competing company’s production and other operating costs for cameras and drones are certain to change over time, as managers of the competing companies pursue different actions to operate efficiently and build a competitive advantage linked to lower costs or better product quality or some other factor that yields competitive advantage. It remains to be seen which companies will end up being the most profitable and achieving the best overall performance. 

The company has regional facilities in Milan, Italy; Singapore; Sao Paulo, Brazil; and Dallas, Texas to conduct the company’s marketing efforts in the four geographic regions of the world market, to support the merchandising efforts of regional retailers who stock the company’s action cameras and UAV drones, and to process camera/drone warranty claims (including making needed repairs) originating in the region. 

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