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NEW Glo-Bus - AC Camera and UAV Drone - Business Strategy - Understanding Products 04 - Performance/Quality Ratings of Action-Capture Cameras and UAV Drones

NEW Glo-Bus - AC Camera and UAV Drone - Business Strategy

New GLO-BUS — 2017 Edition

NEW Glo-Bus 2017 - AC Camera and UAV Drone - Business Strategy

Action-Capture Camera Design

UAV Drone Design - Performance/Quality Ratings of Action-Capture Cameras and UAV Drones  

NEW Glo-Bus 2017 - AC Camera and UAV Drone - Business Strategy

Action-Capture Camera Design

UAV Drone Design

Performance/Quality Ratings of Action-Capture Cameras and UAV Drones  

P/Q Ratings for Action-Capture Cameras.

 

The World Digital Video Federation (WDVF), a well respected affiliation of camera industry trade groups and camera experts, tests the performance and quality of the action-capture camera models of all competitors and assigns a performance-quality or P/Q rating ranging from a low of 1.0 stars to a high of 10.0 stars to each company’s line of action capture cameras—each company’s star rating is reported to the nearest tenth of a star (i.e. 2.3, 4.7, 6.5).

The WDCF’s P/Q ratings are based on an array of factors:

(1) image sensor size,

(2) size of the LCD display screen,

(3) image quality of the pictures/video,

(4) number of modes for videos and still photos,

(4) camera housing,

(5) editing/sharing capabilities,

(7) included accessories (such as capacity of flash memory card, rechargeable batteries, a plug-in battery-charger, and carrying case)

(8) number of extra performance features,

(9) the number of camera models a company offers,

(10) a company’s cumulative spending on product R&D, and

(11) the amount a company spends annually on training for each of its camera-related PATs and improving its camera-related assembly methods (since such spending can affect defects encountered and the need for repairs).

Ratings are updated annually.  

Currently, the action-capture camera lines of all competitors have a 4.0-star P/Q rating. Competition among rivals is, however, likely to result in different P/Q ratings for the camera offerings of different companies in forthcoming years. This is because all buyers both within a geographic region and across the four geographic regions do not prefer to buy precisely the same quality camera with precisely the same performance features and pay precisely the same price.

Diverse buyer preferences thus make it highly that some camera companies will opt to cater to buyers shopping for low-priced action cameras having basic features (and perhaps a P/Q rating of 1-3 stars), while other camera makers may decide to design cameras to satisfy buyer preferences for a premium-priced, full-featured action camera (with perhaps a 7-star to 10-star rating), and still other camera-makers may choose to target “middle market” buyers content with a medium-priced camera having a P/Q rating in the 4-6 star range.

P/Q Ratings for UAV Drones.

Three years ago, the Global Alliance for Safe and Responsible Use of Commercial Drones was formed to help lobby government authorities responsible for regulating airspace to establish drone-use regulations that would enable commercial enterprises to benefit from the rapidly-advancing capabilities of aerial drones to provide valuable pictures and data. Membership quickly grew to include drone manufacturers, the suppliers of materials and components used in the production of drones, a wide variety of commercial enterprises and trade associations with interest in using drones for various purposes, and organizations engaged in drone technology research.

Two years ago, members of the Global Alliance voted overwhelmingly to develop a methodology for rating the performance and quality of the hundreds of brands and varieties of drones available for sale worldwide, but most especially UAV drones suitable for a variety of commercial uses.

Eighteen months ago, the first performance-quality or P/Q ratings of UAV drones were released for posting on the Global Alliance’s website, along with the methodology for determining the ratings.

Ratings are a function of

(1) the caliber of the built-in action-capture camera,

(2) the caliber of the built-in GPS/Wi-Fi/Bluetooth components,

(3) battery life (maximum flight time per charge),

(4) number of rotors,

(5) rotor performance and flight controller features/capabilities,

(6) body frame construction,

(7) the caliber of the obstacle sensors,

(8) quality of the camera stabilization device,

(9) number of extra performance features,

(10) the number of drone models a company offers,

(11) a company’s cumulative spending on product R&D, and

(12) the amount a company spends annually on training its each of its drone-related PATs and improving its drone-related assembly methods (since such spending can affect defects encountered and the needs for repairs).

Each brand of UAV drones was assigned a P/Q rating of 1.0 to 10.0 stars, with each company’s star rating being reported to the nearest tenth of a star.

Ratings areupdated annually.

As of Year 5, the UAV drone offerings of all competitors in your industry group had a 4.0-star P/Q rating.

However, given the expected rapid advances in drone technology and the many new features and improvements that are expected to be incorporated in UAV drones in upcoming years, it is likely that the P/Q ratings of competing brands of UAV drones will quickly diverge.

Drone buyers across the world are not looking for drones with the very same features, performance, and quality because the purposes for which they intend to use UAV drones vary greatly, thus creating a market for drones with varying combinations of features—which, in turn, results in drones with varying costs being sold at varying prices. Consequently, some drone makers will opt to cater to drone buyers shopping for low priced drones having basic features (and perhaps a P/Q rating of 1-3 stars), others will elect to target buyers willing to pay well above-average prices for a more full-featured drone (with perhaps a 7-star to 10-star rating), and still other drone-makers opting to compete for the patronage of “middle market” buyers whose performance-quality requirements equate to P/Q ratings in the 4-6 star range.

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