NEW Glo-Bus 2017 - AC Camera and UAV Drone - Business Strategy
Action-Capture Camera Design
UAV Drone Design - The Retailers and Buyers of Action-Capture Cameras and UAV Drones
NEW Glo-Bus 2017 - AC Camera and UAV Drone - Business Strategy
Action-Capture Camera Design
UAV Drone Design
The Retailers and Buyers of Action-Capture Cameras and UAV Drones
Action-Capture Camera Retailers.
Worldwide, there are some 50,000 retailers of wearable (or mountable/attachable), teacup-size video cameras scattered across the world—each of the four major geographic regions of the world market has 12,500 retailers of action-capture cameras, some of which are multi-store retail chains (100 per region), online electronics retailers (400 per region), and local retail enterprises that sell or rent these cameras (12,000 per region).
Retailers with store locations that also sell cameras on their websites are not included in the online category. Multi-store chains account for the biggest percentage of action-capture camera sales, with online retailers second and small local retailers third.
Retail markups over the wholesale prices run 50% to 100%; thus the models of a company with 4-star-rated action-capture cameras wholesaling for an average of $200 could retail for an average of $300-$400. Such markups allow retailers to put selected models or brands of cameras on sale from time-to-time at 10% to 20% off regular price and still make a decent profit margin.
Retailers typically carry anywhere from 2-4 brands of action-capture cameras and stock only certain models of the brands they do carry, but in all four geographic markets there are around 20 “full-line” action camera retailers that stock most all brands and models. Most all chain-store retailers carry at least 2 and often 3-4 of the best-selling brands. The makers of weak-selling brands of action cameras have difficulty convincing major retail chains to devote much display space and merchandising efforts to their models. Online retailers are, however, more amenable to merchandising low-volume brands, especially those with relatively high P/Q ratings (favored by buyers concerned about camera performance and quality) and/or minimal performance features but ultralow prices (which are favored by bargain-hunting shoppers).
Online Retailers of UAV Drones.
There are 100 online retailers of UAV drones in each of the four geographic regions. Because your company sells its UAV drone models at the company’s own website in direct competition with other online retailers of UAV drones, these online retailers are inclined to stock and display your company’s brand of drones only if they can purchase your drone models at an attractive percentage discount to the price being charged on your website.
In other words, if you offer to sell online retailers your models of UAV drones at say 20% off the price being charged on your website, then a greater number of online retailers will be inclined to stock and merchandise your drone models than if you only offer them a 10% price discount.
Moreover, the bigger the percentage discount you offer to these online retailers, the bigger the sales they will generate—discounts of 15% to 20% may result in 3rd-party online retailers accounting for 25% to 35% of your company’s total sales volume. Generally, if your company’s price discounts are under 10%, very few online retailers will purchase your drone models for resale on their websites because their profit opportunities are minimal (even if they charge prices higher than your company’s website prices in hopes of attracting buyers who have never visited your company’s website).
The Buyers of Action-Capture Cameras.
People interested in purchasing a wearable video camera in order to record their action adventures for personal viewing and also to share their experiences with others (perhaps on Facebook or other sites) are generally quite aware that there can be big differences in the prices and performance of the various brands of action-capture cameras.
Many do extensive internet research to educate themselves about the features, performance, and prices of different action capture camera brands and models.
The World Video Camera Federation’s much publicized P/Q ratings are trusted by people who are shopping for action cameras or already own one, and the Federation’s frequently-visited website has detailed information concerning the results of its performance tests and the basis for its P/Q ratings of each action-capture camera brand.
Moreover, both the makers of these cameras and online electronics retailers have extensive information on their websites about currently available models. There are also assorted websites and publications that publish/post information about and reviews of new and improved camera models.
Consequently, it is easy for most potential buyers of action cameras to do considerable comparison shopping before making a decision about which camera brand to buy—they tend to be quite aware of the prices and P/Q ratings of different brands, the various retail locations and websites where action cameras can be purchased, the warranties of competing brands, and the fact that retailers have periodic weekly sales promotions that feature sizable discounts off the regular retail price. Potential buyers also pay at least some attention to the media ads they see for various action cameras brands and their purchasing decisions are to some degree influenced by these ads. Many price-sensitive consumers shopping for their first action-capture camera are inclined to wait to make a purchase until the retailers of these cameras in their geographic area have weekly sales promotions featuring discounted prices.
The Buyers of UAV Drones.
Individuals and enterprises interested in purchasing a UAV drone for commercial use are generally quite aware that there can be big differences in the prices and performance of the various brands of UAV drones. many do extensive Internet research to educate themselves about the features, performance, and prices of different brands and models of UAV drones.
The readily available P/Q ratings for various brands of drones compiled by the Global Alliance for Safe and Responsible Use of Commercial Drones are considered trustworthy, and the Global Alliance’s frequently-visited website has detailed information concerning the results of its performance tests and the basis for its P/Q ratings of each drone brand. Moreover, both drone-makers and third-party online electronics retailers of drones have extensive information on their websites about the currently available models they offer for sale.
Because of mushrooming interest in the features and capabilities of UAV drones, a growing number of websites and media publications have begun posting/publishing articles about the features and capabilities of newly-available drones and newsworthy developments in the drone industry.
Consequently, it is common for likely drone purchasers to do considerable comparison shopping before making a decision about which drone brand to buy—they are familiar with the P/Q ratings of rival brands, the retail prices and information posted at company websites and the websites of other online retailers of drones, and the warranties of rival brands. Potential buyers also pay at least some attention to the search engine advertising they encounter when browsing for information about UAV drones, and their decisions to ultimately purchase this or that brand are affected by these ads.
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